Design Thinking

Design Thinking

Phương pháp thiết kế lấy con người làm trung tâm.

5 Stages

1. Empathize

Hiểu users và needs của họ

• User interviews
• Observations
• Empathy maps

2. Define

Xác định problem statement

• Point of view statement: “[User] needs [need] because [insight]”
• “How might we…” questions

3. Ideate

Brainstorm solutions

• Many ideas, no judgment
• Crazy ideas welcome
• Build on others’ ideas

4. Prototype

Tạo low-fidelity prototypes

• Paper sketches
• Wireframes
• Click through prototypes

5. Test

Test với real users

• Get feedback
• Iterate based on findings
• Repeat process

User Persona

## Persona: Tech-Savvy Professional

**Age:** 28-35
**Occupation:** Software Engineer
**Goals:**

-   Learn new technologies quickly
-   Find practical code examples
-   Stay updated with best practices

**Pain Points:**

-   Too much theory, not enough practice
-   Outdated documentation
-   Complex explanations

**Tech Comfort:** High

User Journey Map

Awareness → Consideration → Purchase → Retention → Advocacy

- What user thinks
- What user does
- Pain points
- Opportunities

Design Principles

1. User-centered - Focus on user needs
2. Iterative - Design, test, improve, repeat
3. Collaborative - Involve stakeholders
4. Empathetic - Understand user emotions
5. Prototype early - Fail fast, learn quick